About BD Strategy Partners

BD Strategy Partners combines decades of domain experience with data analytics to ensure our clients hire and develop the best salespeople who will execute on the right sales strategy for their sales organization.

We believe that companies can thrive with the right sales professionals organized for sales success. That's why we provide a variety of solutions for your sales organization.

  • Sales Recruiting
  • Sales Candidate Assessments
  • Sales Org Analysis
  • Sales Consulting
  • Sales Training and Coaching

We are extremely proud of how BD Strategy’s Executive Search services came to be. Long story short, our clients were so pleased with our success helping them recruit sales leaders and salespeople, they consistently would ask us to lead executive searches for key leadership roles.


We have since placed dozens of senior executives for our clients, executives who lead the following departments : Operations, Human Resources, Accounting, Finance, Product, Strategy, Learning and Development, Sales Enablement, Marketing, Risk and Compliance, Corporate Development, Information Technology, and other key divisions.

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Helping Companies Achieve Sales and Recruiting Excellence

Achieve success with the right sales team. BD Strategy Partners can help your company evaluate, assess, and place top performers.

Management Team

JOEL PETINO
Co-Founder
Joel has been in sales and sales leadership for close to 20 years. Joel’s most recent sales leadership roles were at LinkedIn where, in 2011, he was the first SMB sales leader in the New York satellite office. After hiring and building the east region’s SMB team, Joel transitioned to LinkedIn’s Enterprise sales organization in 2012 and was a LinkedIn “Club” award winner. In 2013 Joel hired and built the first LinkedIn Federal sales division. Joel began his sales career in the late ’90s at CCBN where he built and managed CCBN’s 50 person satellite office in San Francisco from 2000-2004. From 2006-2010, Joel worked at Thomson Reuters and LexisNexis, where he won both Manager of the Year and Circle of Excellence awards.
ASHLEY PETINO
Co-Founder
Ashley has been recruiting and hiring salespeople for over 10 years. She most recently worked as an enterprise recruiter at salesforce.com from 2011-2013, helping new and existing sales divisions hire during very rapid growth. In addition to her experience at salesforce.com, Ashley held recruiting positions at LexisNexis and TheLadders and on the agency side she started her recruiting career at the Omni Group in 2005 and then opened the west region office for Chicago based The Jacobson Group in 2006. Ashley is a full cycle sales recruiter who is proficient with most recruiting tools, and she is in charge of Operations at BD Strategy Partners.
OMER HEVLIN
Managing Director - Israel
Omer runs Business Development and Operations in Israel for BDSP. Omer is a tech-entrepreneur and multinational executive with a mastery in sales process, sales methodologies, and sales recruiting. He has over 25 years of experience as a sales leader in Europe, LatAm, APAC, and the USA with leading technology vendors. Omer's most recent VP of Sales role was with Straterix, where he worked closely with BDSP as a client.

Nick Piergiovanni

Kyle Cato

Talent Acquisition Consultant
https://www.linkedin.com/in/kylecato/